The results were astounding, users sent video and photos through in real time from disaster zones allowing the news station to broadcast news first as it happens. The feature even prompted 3News to brand it as ‘iWitness’ and it became an essential part of the news gathering process. It remains as one of NZ’s most downloaded apps.
Moa Creative have done a fantastic job of launching us onto the iPhone platform, understanding our detailed requirements, and enabling us to deliver an app whose popularity continues to suprise and delight us. During the Christchurch Earthquake coverage we were the number one iPhone news app downloaded from the NZ iTunes store, and our traffic has been consistently high ever since. We look forward to future projects and product enhancements with Moa, to launch our brands onto emerging platforms that push user engagement to the next level.”